Ed Holloway

Ed Holloway, who turned parts of his massive land holdings in southeast Lakeland into the Sanlan Ranch RV & Golf Resort and Holloway Park, died Monday at age 91.

He started his professional career as a real estate appraiser after serving in the Navy during the Korean War and graduating from the University of Florida. But he left his mark on Lakeland after he and his wife purchased much of the land — most of which had been mined for phosphate — between Lakeland Highlands Road and U.S. 98 south of South Edgewood Drive and north of Banana Lake.

The southern part was developed as the 785-acre Sanlan Ranch RV park and 27-hole golf course.

In 2010, the Holloways set aside 362 acres north of the Polk Parkway to be conserved as Holloway Park under the stewardship of the Holloway Park Foundation. With rolling hills and wide paths, it has become a favored site for cross-country running events.

More recently, the Holloways donated land along Lakeland Highlands Road to Florida Southern College and Southeastern University for athletic fields.

His family-placed obituary:

Emmett Edward Holloway, Jr., of Lakeland, died on November 1, 2021. He was born on August 13, 1930, in Greensboro, Ga. Emmett was a Navy veteran serving during the Korean War Conflict. Following his time in the Navy, he started out as a real estate appraiser and went on to develop what is now the Sanlan RV & Golf Resort and Holloway Park in Lakeland. He was a businessman, avid fisherman and outdoorsman. Emmett was a member of The Lakes church in Lakeland for 62 years. He taught Sunday school at the church and was a Deacon Emeritus. He was a graduate of the University of Florida and avid Gator fan.

He is survived by his loving wife of 61 years Mary Ann Holloway; 3 children John Holloway (Laura) of Bartow, FL, David Holloway of Seminole, FL, and Linda Holloway of Lakeland, FL; grandchildren; Jonathan Holloway of Bartow, Ashley White (Tyler) of Greer, SC, Tiffany Holloway of Seminole, FL and his extended family and friends.

A funeral service will be held of Friday, November 5, 2021, at 11:00 a.m. at Heath Funeral Chapel, with a visitation one-hour prior. Interment will follow the service at Oak Hill Burial Park.


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Barry Friedman founded Lkldnow.com in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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1 Comment

  1. I met Mr. Holloway many years ago when my son, Chris Wegley, worked for him at Sanlan. He was so pleasant to me but mostly I remember how much Chris loved and respected Mr. & Mrs. Holloway and their daughter Linda. My heart goes out to you for your loss. He made a difference to so very many people.
    Sending sympathy from Pennsylvania, Judy Wegley

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