Architecture at Florida Southern and Florida Poly by Frank Lloyd Wright and Santiago Calatrava enthralled Jeff Echols of Indianapolis, whose Instagram profile says he helps architects “build better businesses and a stronger profession.”

Source: Instagram: Jeff Echols

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Barry Friedman founded in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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