In time for the holidays, Lakeland’s bike share program has gone live with seven locations spread between Dixieland and the Memorial Boulevard government center. 

A new website reveals the programs’s name — Swan City Cycles — and a circular logo. (Is Swan City now a thing? There’s also Clifford Parody’s Swan City Sounds, and Matthew Wenger conducted a successful Kickstarter for Swan City Press.)

We’ve already written about the bike share program, but here are some basics, followed by some Facebook photos and a video shot at the new stations.

WHAT: Bicycle sharing — a system of stations with bikes you can borrow for a short commute or a few hours’ recreation.

WHO: The bike stations are sponsored by eight organizations, listed below. The effort was coordinated by the Lakeland Downtown Development Authority and its director, Julie Townsend, and also involved the city’s community development department, Community Redevelopment Agency and the city attorney’s office.

WHERE: Check the map at the top of the article. Locations and sponsors are:

  • Frank Lloyd Wright Way/College Avenue area sponsored by Florida Southern College.
  • Dixieland Village, sponsored by the Community Redevelopment Agency.
  • The Lakeland Center, sponsored by the LDDA
  • The north end of Munn Park, sponsored by Lakeland Vision.
  • The Rose Street park-and-ride lot near Lake Mirror, sponsored by Citrus Connection.
  • Town Center — the “Searstown” government complex on Memorial Boulevard, sponsored by the Community Redevelopment Agency.
  • Polk Museum of Art, sponsored by the museum, the Lake Morton Neighborhood Association and First United Methodist Church.

HOW MUCH: A$25 annual pass lets users borrow a bike for up to an hour-and-a-half at a time with no extra charge. There’s also a $3 day pass and a $15 one-month membership.

WHEN: 24 hours a day. Users who keep the bike longer than the allotted time are charged $3 an hour and an additional $30 overtime charge for keeping a bike over 24 hours.

HOW: Register online. Using a mobile app or SMS messages, riders get a code to open a lockbox at the bike station. Inside, they’ll find a key to unlock the bike’s U-lock. At the end of the ride, they return the bike to any of the stations and use the app or SMS to signify the ride has ended.

WHY: The program promotes biking as a healthy lifestyle and a transportation alternative. In addition, it’s seen as an amenity attractive to young creatives.

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Barry Friedman founded in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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