Neighborhoods around Lakeland are entertaining children through social-distancing-friendly hunts for stuffed bears, hearts or rainbows, and LakelandMom.com has created a map to show where to play.

Here’s how it works: Parents walk or drive their children through the neighborhood looking for teddy bears, hearts, and rainbows placed in street-facing windows. It’s based on the 1989 childrenโ€™s bookย “Weโ€™reย Going on a Bear Hunt.”

It’s quickly become a national phenomenon being covered by news outlets like Time and Today.

The LakelandMom.com map is user generated, and founder April Mucci reminds readers that the locations aren’t verified. If you’d like to list your neighborhood’s bear, heart or rainbow hunt, go here to add it to the map.


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Barry Friedman founded Lkldnow.com in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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1 Comment

  1. Awesome idea. I just “borrowed” my dog’s bear and put it in my window along with a few other of her toys. She have about 50 so she will never miss them.

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