Lakeland entrepreneur Rich Wills has sold his three FITNiche stores to North Carolina-based Fleet Feet, which has 190 running-store stores in 37 states, The Ledger reports. Wills is retaining FITNiche Events Inc., which times races, and he is working to bring a line of barefoot-style running shoes to market.

Source: The Ledger

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Barry Friedman

barry@lkldnow.com

Barry Friedman founded Lkldnow.com in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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