Lakeland entrepreneur Rich Wills has sold his three FITNiche stores to North Carolina-based Fleet Feet, which has 190 running-store stores in 37 states, The Ledger reports. Wills is retaining FITNiche Events Inc., which times races, and he is working to bring a line of barefoot-style running shoes to market.

Source: The Ledger

SEND CORRECTIONS, questions, feedback or news tips:


Something went wrong. Please refresh the page and/or try again.

Barry Friedman founded in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

Leave a comment

Your Thoughts On This? (Comments are moderated; first and last name are required.)