Lakeland Entrepreneur Sells FITNiche to Fleet Feet

Lakeland entrepreneur Rich Wills has sold his three FITNiche stores to North Carolina-based Fleet Feet, which has 190 running-store stores in 37 states, The Ledger reports. Wills is retaining FITNiche Events Inc., which times races, and he is working to bring a line of barefoot-style running shoes to market.