Lakeland’s new NBA D-league team gets a name and logo: Lakeland Magic. Name ties to its Orlando parent; logo ties to a prime sponsor. pic.twitter.com/nUIrp6zagP

— Lkld Now (@LkldNow) April 12, 2017

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Barry Friedman founded Lkldnow.com in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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