The Velvet Swan, in the works since fall 2025, will open its doors for the first time on Wednesday, June 10, at 4 p.m.

The self-proclaimed “sophisticated spirits lounge in downtown Lakeland” is located at 125 Kentucky Ave S., in the space formally occupied by Dissent Brewing.

Owners promise handcrafted cocktails, elegant surroundings, and “an atmosphere designed for meaningful conversations, memorable evenings, and unforgettable moments.”

What to expect at the soft opening on June 10:

  • Exclusive cocktail menu
  • First look at The Velvet Swan experience
  • Social media giveaway for a complimentary cocktail
  • Photo-worthy moments throughout the venue

In a Facebook post about the event, owners explained, “As this is our soft opening, we’re still fine-tuning every detail and would love your feedback as we begin this journey. Thank you for supporting our local small business and helping us write the first chapter of The Velvet Swan’s story.”

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