Until now, no company has offered home delivery of Publix groceries in Lakeland. But by next week, Lakeland customers will be able to choose between two delivery services. A day before Shipt service starts here (we wrote about it June 9), Publix has announced that Instacart-powered Publix Delivery delivery comes to Lakeland June 28.
In its news release, Publix Super Markets differentiates its Instacart service from Shipt by noting that Instacart charges no membership fees and is the only service that offers alcohol delivery from Publix stores.
Publix notes another advantage to its partnership with Instacart: “Customers using Publix Delivery are more likely to view only in-stock items since Publix shares product availability by store directly with Instacart.”
In addition to Lakeland, Instacart service is being expanded to Auburndale, Bartow, Haines City, Mulberry, Plant City and Winter Haven.
Publix Delivery was introduced to urban markets in Florida in 2017 and is available in more than 92 percent of Publix operating areas.
A Publix FAQ on the delivery service notes customers can sign up at delivery.publix.com. The prices for individual items are available on the website. Prices are higher than in the store to cover the cost of Instacart shoppers and the service itself, the FAQs say.
Additional delivery fees were described this way in an article in The Ledger:
On a single delivery, Instacart charges $5.99 for orders of more than $35. For orders from the minimum $10 up to $35, it charges $9.99.
Instacart also offers unlimited deliveries for a $14.99 monthly charge or an annual fee of $99 to $149, depending upon location, on orders of more than $35.
While most BOGOs are available through Publix Delivery, coupons are not redeemable and some promotions are not available. Tips to the Instacart shopper and driver are optional.
A Publix pilot project for curbside pickup expanded from two to four stores in Lakeland last month. Customers can order online and later drive up and have groceries loaded into their cars at Southgate, Lake Miriam, Highland City Town Center and the Lake Gibson Shopping Center. The service adds 10 percent to the cost of the order.
Publix says Instacart delivery will be available in these Lakeland Zip codes: 33801, 33802, 33803, 33805, 33809, 33810, 33811, 33812, 33813 and 33815.