An enlightening conversation about local media

Barry Friedman
Founder and Editor-at-large
If you are interested in Lakeland’s news media – and I suspect you are if you read this newsletter – you can learn a lot via a revealing new video and podcast. It’s the latest episode of the Listen Lakeland Show produced by Lakeland Vision, a nonprofit organization focused on community improvement.
The moderator and three panelists examine how local media organizations are responding to swift changes in the ways readers access news and even what audiences expect from news providers.

The panelists are: Trinity Laurino, executive director of LkldNow; Gary White, a Ledger reporter since 2002; and RJ Walters, editor of The Lakelander. The discussion was skillfully moderated by Alex Rich, a Lakeland Vision board member and the executive director of The AGB Museum of Art.
Check it out: video | audio. You’ll learn a lot about how and why local news has evolved in recent years.
Also, take a quick survey about your news habits and interests.

SEU’s Early Childhood Center Gets Nod from City Commission — Barely
The university-affiliated pre-school finally squeaked through with a 4-1 second vote.
Just Got in from Chicago — but Their Wings Aren’t Tired
Lakeland welcomed six news swans at the airport Monday, to help diversify the gene pool on Lake Morton.
Book Crawl Returns April 24
Lakeland kicks off the fourth annual Book Crawl, with a shorter week.
Latin Fusion Eatery Opens in Lakeland
Fusion&Sabor Kitchen mixes South American and Indian flavors
‘Lakeland Mom’ Takes a Giant Step
After building Facebook and website audiences, April Mucci wants to create a community.
CURATED LAKELAND NEWS
LHS 2025 football schedule includes a 7-time California state champion and 7A finalist Lake Mary | Sports Illustrated
MidFlorida Credit Union acquiring Tallahassee’s Prime Meridian Bank | Business Observer
Lakeland Publix associates Liz Plemons and Cindy Roberts win the company’s community service award | The Shelby Report
Listen Lakeland podcast explores the evolution of local news media | Lakeland Vision
New Lakeland Regional Health program provides care at home via house calls and telehealth | News Channel 8
Construction begins on an I-4 wildlife overpass just east of State Road 33 | The Ledger
New episode of ABC’s ’20/20′ explores the death of Lakeland lottery winner Abraham Shakespeare | ABC News

Listen to orchestral and chamber music | Thursday | 7 p.m. | Various locations
- Lakeland Symphony Orchestra string quartet, 7 p.m., The AGB Museum of Art, $49
- Harrison School of the Arts Orchestra spring concert, 7 p.m. at the school’s main theater, $9-$12
- Southeastern University Strings, 7 p.m., band room in Buena Vida East, free.
- Southeastern University Wind Ensemble, 7 p.m., Bush Chapel, free.
Enjoy family fun at Swan Derby | Friday | 5:30-9 p.m. | Frances Langford Promenade, Lake Mirror
Swan boat races, live music by The Sofa Kings, food trucks, children’s activities, derby hat contest. Free. Proceeds benefit Lakeland Volunteers in Medicine.
Check out the latest in home design | Saturday and Sunday this weekend and next | 11 a.m. to 5 p.m. | Various locations
The annual Parade of Homes presented by the Polk County Builders Association showcases homes in 26 communities throughout Polk. See a map. Free.
Get Florida-friendly plants | Saturday | 8-11:30 a.m. | City nursery, 4620 U.S. Highway 98 S.
Polk County Master Gardeners will be able to answer your questions about the native, edible, and Florida-Friendly plants available at their annual spring plant sale. Proceeds support the non-profit organization’s horticulture education programs. To get there, turn from U.S. 98 into the Oak Hill Burial Park and take an immediate left. Free.
Shop a makers market | Sunday | Noon to 5 p.m. | Lakeside Village
More than 100 vendors will display hand-crafted wares in a pet-friendly environment. Free.



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