Lanier Upshaw Inc., a 60-employee insurance agency founded in Lakeland in 1941, is being acquired by Baldwin Krystyn Sherman Partners, LLC, a subsidiary of BRP Group Inc., of Tampa, an insurance distribution firm, the companies announced today.

“Our clients can expect a seamless transition and our colleagues will benefit through new growth and career development opportunities,” Lanier Upshaw President and CEO Scott Franklin said via a news release.

Terms were not disclosed. The acquisition is expected to close Jan. 1.

“There are no plans for layoffs in Lakeland,” BRP spokesman Randy Spencer told The Ledger, adding that the Lakeland office will stay in place under the new name. “In the near term, (Lanier Upshaw) clients aren’t going to notice any changes.” The employees in Lanier Upshaw’s small Tampa office will be asked to work in the company’s Tampa headquarters, he said.

Franklin, who is also a Lakeland city commissioner, will remain with the company but in a new role, Spencer told The Ledger.

Franklin did not return a call from LkldNow seeking comment.

Here is the text of the news release:

TAMPA, Fla., Dec. 17, 2019 (GLOBE NEWSWIRE) — BRP Group, Inc. (“BRP Group” or the “Company”) (BRP), a rapidly growing independent insurance distribution firm delivering tailored insurance solutions, today announced that Baldwin Krystyn Sherman Partners, LLC, a subsidiary of BRP Group, has entered into an agreement to acquire substantially all assets of Lanier Upshaw, Inc. (“Lanier Upshaw”), a Lakeland, Florida-based independent insurance firm focused on writing healthcare, higher education, construction, property and non-profit business throughout Florida and other states.  The Partnership, BRP Group’s nomenclature for a strategic acquisition, is expected to close January 1, 2020, subject to certain closing conditions. 

Lanier Upshaw will become part of the Company’s Middle Market Operating Group, doing business as BKS-Partners. In recent years, Lanier Upshaw has successfully grown its business to approximately 60 colleagues.  The firm has been a consistent winner of Florida’s Best Companies to Work For as selected by Florida Trend Magazine, including in 2019, and has been a long-time member of Assurex Global.  Lanier Upshaw has annual revenue of approximately $8 million.  

“With BRP Group, we align with a firm that has the commitment to explore challenges and embrace the upside of risk, while also investing in the tools, talent and client experience capabilities necessary to remain at the vanguard for our clients,” said Scott Franklin, President and Chief Executive Officer of Lanier Upshaw. “Our risk advisors have worked to build exceptional client relationships and develop the innovative risk transfer strategies they need, while remaining true to the stakeholder-centric legacy Lanier Upshaw started when he founded our firm nearly 80 years ago.  As we combine with BRP Group, our clients can expect a seamless transition and our colleagues will benefit through new growth and career development opportunities.”

“With Lanier Upshaw, we are partnering with another outstanding insurance firm in the fast-growing Florida market,” said John Valentine, Chief Partnership Officer of BRP Group.  “This Partnership allows us to holistically enhance capabilities and expertise for our clients and stakeholders, while also combining two strong central Florida firms and their extensive knowledge bases into a cohesive and powerful team to more rapidly expand our growing Central Florida market share.”

“The Partnership and business combination with Lanier Upshaw highlights BRP Group’s position as the ‘Partner of Choice’ for the industry’s premier independent insurance brokers and strengthens our leading middle market franchise in the Florida marketplace,” said Trevor Baldwin, Chief Executive Officer of BRP Group. “Lanier Upshaw’s recognized expertise across a number of industry segments will further bolster the breadth of our client capabilities, while the alignment of our stakeholder-centric cultures further strengthens our position as a destination for the industry’s top talent.”

BKS-Partners works with clients across the country, providing them with best-in-class services and innovative risk solutions, and has been strategically expanding its geographic reach throughout the U.S.


BRP Group, Inc. (BRP) is a rapidly growing independent insurance distribution firm delivering tailored insurance and risk management insights and solutions that give our clients the peace of mind to pursue their purpose, passion and dreams.  We are innovating the industry by taking a holistic and tailored approach to risk management, insurance and employee benefits, and support our clients, Colleagues, Insurance Company Partners and communities through the deployment of vanguard resources and capital to drive our growth.  BRP represents over 400,000 clients across the United States and internationally, with over 40 offices in four states. For more information, please visit  Learn more about BKS-Partners at


Lanier Upshaw, Inc. was founded in 1941, and the agency has now grown to approximately 60 colleagues with offices in Lakeland and Tampa. Running a thriving business does not come without challenges. From the constantly changing business landscape to driving innovation and recruiting talent, business risks are always lurking. Exploring and understanding the impact of these client challenges is the first step to finding the upside in business risk, and Lanier Upshaw embraces these challenges head on, helping guide clients to determine the upside of risk.

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Barry Friedman founded in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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