Jennifer Smutt
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A small Lakeland bakery with a large social media presence just got national attention. Bake from Scratch magazine’s March/April issue features Born & Bread Bakehouse as one of five notable bakery operations that started at farmer’s markets.

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Owner Jennifer Smurr said she thinks Bake from Scratch found her through social media. Her Instagram feed featuring well-lighted photos of her pastries and breads has 18,400 followers.

“Once I spoke with Jenn, and her passion for baking was so obvious, I felt sure her story was one that would interest readers,” the article’s writer, Jennifer Kornegay, said.

Born & Bread Bakehouse expanded to a production facility at 1113A S. Florida Ave. and still retails largely through the Lakeland Downtown Farmers Market starting at 8 a.m. on Saturdays.

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Emily Goldberg, a journalism/public relations major at Florida Southern College (class of 2017), is an intern for lkldnow.

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