Catalyst Lakeland is primarily a tool for potential developers but anyone with a computer can access it.
The 5-2 vote came after numerous residents spoke against the proposed bar and event space on religious grounds.
City regulations prohibit a bar less than 300 feet from a church downtown, unless the City Commission grants a variance.
Conceptual renderings show a large central grassy lawn surrounded by areas for recreational activities and a shaded events stage
The move will improve traffic flow and focus driver attention more on pedestrians, city officials say.
The plan to transform the now-vacant downtown space into an event venue and bar would need approval from the City Commission.
The focal point has been a blank canvas since removal of the controversial Confederate statue in 2019.
The developers plan 200 apartments and townhomes surrounding a 420-space, three-level parking structure.
The Polk County Wedding and Event Pros float, which which hosted a live wedding ceremony, won the Judges Choice Award.
An estimated 50,000 people came to watch the downtown parade, which included roughly 100 floats and marching bands.