Nathaniel Kendrick, a young Lakeland entrepreneur, discusses how his career choices were affected by his father’s sudden passing and how he pivoted from accounting to a digital consulting firm to a new venture with vegan cupcakes.

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Barry Friedman founded in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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