We’re getting more and more inquiries from people interested in contributing to LkldNow’s journalism and that’s very exciting for us. Here’s what you need to know to send us a submission.
LkldNow covers the news in and about Lakeland, FL — its people, local government, businesses, community, and history, with an emphasis on quality of life.
What types of news stories do you publish?
We’re a digital multimedia newsroom, so we publish news through text articles, photos, and/or short video pieces. The average text article is 650 words.
Our focus areas include:
- Efforts that make life in Lakeland better
- Reporting that provides transparency to local government, nonprofits, businesses, and other community stakeholders
- Stories that showcase the people, arts, events, and organizations that give Lakeland its unique character
- Lakeland Lore — pieces that highlight an unexpected bit of history or explain an unusual feature of Lakeland life
How often do you assign freelance stories?
We currently have a small budget that allows for an average of three freelance stories per month.
How do I pitch a story?
Send an email to newstips@lkldnow.com.
What makes a good pitch?
We usually consider a pitch that:
- Is about Lakeland or a Lakelander and affects the Lakeland community — please no pitches about former Lakelanders who are doing cool things elsewhere
- Is a specific story with a new or unique angle, NOT a broad topic or idea
- Includes who, exactly, you’ll interview and why
- Tells us why this story is relevant to our readers or why they need to know about it
- Tells us why this story should be published in this moment
- Explains why you’re the best person to write this story
- Is not promotional copy — if the intent is to promote your business, etc., please reach out to our Sponsorship Director at erin@lkldnow.com
Can I use generative AI tools in my writing?
No. LkldNow believes journalism is a human endeavor. We value authentic, human reporting. Writers found to have used AI will not be invited to contribute in the future. The only two caveats are: 1) AI tools for copy editing (tools for checking grammar and for AP Style are ok but the story itself must be an original work by a human) or 2) AI transcription or note-taking to record an interview. Please note Florida is a two-party consent state when it comes to recording and you must always seek permission before recording.
Why wouldn’t you accept a pitch?
In addition to the criteria above, budget, priorities in the current news cycle, other recently published articles on the same issue all impact the decision to accept a pitch. We’re actively fundraising to increase the amount we can publish but we have a limited freelance budget.
How long does it take to hear back?
Because we are a small team, we unfortunately can’t respond to all pitches. If you don’t hear back within two weeks, it’s likely not a good fit for us, and you can feel free to pitch elsewhere.
How much do you pay?
It’s important for us to equitably pay freelancer contributors. Story rates are based on the scope of the story. Rates are quoted when we respond to the pitch. Payment is processed after publication.
We are working to increase our freelance rate. As a reader-funded newsroom with a limited editorial budget, we welcome donations in the form of articles, photographs, and other volunteer labor. This is not expected or required, but if you would like to do so, please let us know.
