Support Us

Individual support

Please help our efforts to bring public-spirited community journalism to Lakeland. is overseen by Linking Community Now Inc., a 501(c)3 nonprofit corporation whose mission is to increase community engagement and education through news and information.

Donations are welcome using the form below or by sending a check to us at 331 S. Florida Ave. (basement), Lakeland 33801.  All gifts are tax-deductible.

Corporate sponsorships…

… let businesses support our mission while gaining exposure to our audience of engaged Lakelanders. If interested, please contact Barry Friedman, our publisher.

Where do we spend our money?

For now, our main expenses are the technology that keep the website running. Eventually, we’d like to hire free-lance reporters and photographers and provide a modest salary to our editor.

Think of it as the NPR/PBS/community radio model: We won’t charge for our content, but we DO ask for voluntary support from those who find it valuable.


  • LkldNow reserves the right to accept or decline any underwriting or sponsorship offered.
  • LkldNow will decline to accept underwriting that it knows or believes to be misleading, inaccurate, fraudulent or illegal, or that fails to comply, in LkldNow’s sole discretion, with its standards of decency, taste or dignity.
  • Political advertising will not be accepted.
  • LkldNow maintains a clear separation between news and underwriting content.  Underwriting that attempts to blur this distinction in a manner that, inLkldNow’s sole judgment, confuses readers, will be rejected.

This policy language is taken from similar guidelines developed by ProPublica.

Thank you for supporting!

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