A mobile tour aimed at educating Latinos about COVID-19 vaccines and combatting misinformation is coming to two Lakeland flea markets this weekend.

Esperanza Hope for All is bringing its mobile tour to:

  • Silver Moon Flea Market, 4100 New Tampa Highway, on Saturday from 5 a.m. to noon.
  • Lakeland Mi Pueblo Flea Market, 2701 Swindell Road, Sunday from 7 a.m. to 4 p.m.

The project is part of UnidosUS, formerly known as National Council of La Raza.

“We know that the Hispanic population has been one of the hardest-hit communities within the United States during the pandemic,”  Joanna Kuttothara, the organization’s senior manager of health communications told ABC Action News.

“There is a lot of vaccine hesitancy and lack of information about where they can go. What we are hoping is to through our efforts in creating trust and informing the community members about what vaccines are and what they do … we will drive vaccine numbers up.”

The tour previously stopped in communities in Texas, Arizona and California. This weekend it is in Miami and Tampa/Lakeland.


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Barry Friedman founded Lkldnow.com in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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