Fans on Facebook aren’t exactly swimming over news that @LakelandMagic will become Lakeland Swans. Until we’re told otherwise, we’re assuming it’s a one-night change to boost a March 22 promotion with @mylkldelectric and LVIM’s Swan Derby. #lkld

— Lkld Now (@LkldNow) March 6, 2019

A Magic/Swans spokesperson confirms that the team name will magically revert back after the March 22 game. She added that it’s exciting to see Magic fans’ passion for the team name in the Facebook comments.

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Barry Friedman founded in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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