The golf carts that navigate people through downtown will be free to ride starting Friday, The Ledger reports. The service, known as The Squeeze and run by the Citrus Connection, will instead rely on wrap-around advertising on the carts to help fund the program’s estimated annual costs of $382,000. The service currently runs 4-11 p.m. on Fridays and Saturdays and will soon expand to Saturdays during the downtown farmers markets, monthly Thursday food truck rallies and other downtown events.

Source: The Ledger

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Barry Friedman founded in 2015 as the culmination of a career in print and digital journalism. Since 1982, he has used the tools of reporting, editing and content curation to help people in Lakeland understand their community better.

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