Analysis: Publix’ GreenWise Move Fits Grocery Trends

A key paragraph: “Locating the store across the street from a traditional Publix is a bit of a head scratcher. But the new GreenWise location will operate mainly as a meal and quick-trip destination, holding wine and cheese tastings, and selling burrito bowls, Mediterranean pizza, sushi, smoked wings and craft beers. If it effectively complements the larger store, Publix could have an effective tool to expand customer penetration in existing markets, and to push into new ones, as well.”